Advertising Mechanicals
(measurements given in inches - width by depth)


*Note: 1/4 page ad (2-1/4" x 7-1/2") may run horizontally or vertically.

Mechanical Requirements
Printing process: sheet fed, offset, 70 lb. paper
Trim size: 8-1/2" x 11"
Bleed size: 8-3/4" x 11-1/4"
No. of columns: 3
Width of column: 2-1/4"
Depth of column: 10"
Binding method: saddle-stitched
Line screen: 110 to 150

Colors: Publisher's standard is PMS 3155 (shown here). Publisher will not accept responsibility for color match without specified PMS number.

Preferred Materials: We prefer a high resolution portable document format PDF) file, complete with fonts. We can also accept files in Adobe Illustrator, Adobe Photoshop (save as EPS or TIFF), or Adobe InDesign.

Inserts & Direct Mail: Consult with publisher for information.

Liability
Advertiser and advertising agency assume full liability for all content of advertisements printed and also assume responsibility for any claims arising therefrom made against the publisher. The publisher reserves the right to reject any advertising which he feels is not in keeping with the publication's standards.

Materials will be returned to advertiser upon request. Unless otherwise specified, materials will be destroyed one year from date of last insertion.