Rate Card Number 39, Effective January 1, 2010
Display Ads
Black and White Rates
(space rate, per insertion)
|
1x
|
3x
|
6x
|
12x
|
18x
|
26x
|
52x
|
| Full page |
$560 |
$530 |
$500 |
$475 |
$450 |
$435 |
$410 |
| 2/3 page |
455 |
415 |
375 |
360 |
340 |
330 |
320 |
| 1/2 page |
370 |
335 |
300 |
290 |
275 |
265 |
250 |
| 1/3 page |
290 |
265 |
250 |
220 |
205 |
195 |
175 |
| 1/4 page |
235 |
210 |
185 |
175 |
165 |
145 |
125 |
| 1/6 page |
185 |
170 |
155 |
140 |
120 |
110 |
105 |
Color
2nd color (standard): earned black and white rate plus $50.00
Spot color: earned black and white rate plus $300.00
4-color process: earned black and white rate plus $450.00
Special Position
Subject to availability, earned rate plus 15%
Inserts
Consult with publisher for information.
Bleeds
$75 charge for all bleed ads (non-commissionable)
Classified Ads
Want ads, per insertion:
$35.00 for first 25 words, $10.00 for each additional 10 words.
Use of confidential box numbers:
standard charge plus $5.00 box fee per insertion
Advertising Agency Commission not allowed on classified advertising.
Classified Display Rates:
Per col. inch (less than 1/6 pg or odd sizes) $35.00
Bankers Digest Online Advertising
Contact publisher for current sizes and price structure.
Subscription
Print copy, 1 year subscription $37.00, effective June 1, 2009; mailed periodical class, weekly from Dallas, Texas. Online copy, 1 year subscription $26.00. Print and Online copy, 1 year subscription $50.00.
Terms
2% cash discount, net 30 days from invoice date.
Agency Commission
15% of gross billing allowed to recognized advertising agencies on space, provided payment made within 30 days of invoice.