Rate Card Number 41, Effective January 1, 2012

Display Ads

Black and White Rates (Circulation 2,500)
(space rate, per insertion)

	1x	3x	6x	12x	18x	26x	52x
Full page	$560	$530	$500	$475	$450	$435	$410
2/3 page	455	415	375	360	340	300	285
1/2 page	370	335	300	280	270	250	235
1/3 page	290	265	250	220	205	195	175
1/4 page	235	210	185	175	165	145	125
1/6 page	185	170	155	140	120	110	105

Color
2nd color (standard): earned black and white rate plus $50.00
Standard color is PMS 3155
Spot color: earned black and white rate plus $300.00
4-color process: earned black and white rate plus $450.00

Special Position
Subject to availability, earned rate plus 15%

Inserts and Direct Mail
Consult with publisher for information.

Bleeds
$100.00

Classified Ads

Want ads, per insertion:
$45.00 for first 30 words, $10.00 for each additional 10 words.

Use of confidential box numbers:
standard charge plus $5.00 box fee per insertion

Advertising Agency Commission not allowed on classified advertising.

Classified Display Rates:
Per col. inch (less than 1/6 pg or odd sizes) $45.00

Bankers Digest Online Advertising
Contact publisher for current sizes and price structure.

Subscription
Print copy, 1 year subscription $37.00; mailed periodical class, weekly on Monday except fifth Mondays from Dallas, Texas. Online copy, 1 year subscription $26.00. Print and Online copy, 1 year subscription $50.00.

Terms
2% cash discount, net 30 days from invoice date.

Agency Commission
15% of gross billing allowed to recognized advertising agencies on space, provided payment made within 30 days of invoice.