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Rate Card Number 39, Effective January 1, 2010

Display Ads

Black and White Rates
(space rate, per insertion)

1x
3x
6x
12x
18x
26x
52x
Full page
$560
$530
$500
$475
$450
$435
$410
2/3 page
455
415
375
360
340
330
320
1/2 page
370
335
300
290
275
265
250
1/3 page
290
265
250
220
205
195
175
1/4 page
235
210
185
175
165
145
125
1/6 page
185
170
155
140
120
110
105

Color
2nd color (standard): earned black and white rate plus $50.00
Spot color: earned black and white rate plus $300.00
4-color process: earned black and white rate plus $450.00

Special Position
Subject to availability, earned rate plus 15%

Inserts
Consult with publisher for information.

Bleeds
$75 charge for all bleed ads (non-commissionable)

Classified Ads

Want ads, per insertion:
$35.00 for first 25 words, $10.00 for each additional 10 words.

Use of confidential box numbers:
standard charge plus $5.00 box fee per insertion

Advertising Agency Commission not allowed on classified advertising.

Classified Display Rates:
Per col. inch (less than 1/6 pg or odd sizes) $35.00

Bankers Digest Online Advertising
Contact publisher for current sizes and price structure.

Subscription
Print copy, 1 year subscription $37.00, effective June 1, 2009; mailed periodical class, weekly from Dallas, Texas. Online copy, 1 year subscription $26.00. Print and Online copy, 1 year subscription $50.00.

Terms
2% cash discount, net 30 days from invoice date.

Agency Commission
15% of gross billing allowed to recognized advertising agencies on space, provided payment made within 30 days of invoice.

QW,RDS  
 
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