Dallas-based Comerica Bank is expanding its support for small businesses in North Texas with a new program, Comerica SmallBizCo-Op, which will share the bank’s assets and resources with small-business customers in the region to help them achieve their goals. The pilot program is available at no cost to the bank’s small-business customers in North Texas and, based on its performance, the bank plans to introduce it into other markets in the months ahead.
“We believe in doing everything possible to empower our small-business customers and give them the opportunity to succeed,” says Cassandra McKinney, executive director of Comerica’s Retail Bank. “These opportunities are designed to deliver real value to our customers and create an even stronger relationship with them. In turn, our small-business customers can leverage these opportunities to help strengthen their own customer relationships.”
The specific components of SmallBizCo-Op include:
- SizeUp by Comerica (coming soon): Provides small-business customers with access to competitive market research and data to better understand how their business compares to the competition.
- Sports Ticket Program: Small-business clients can entertain a client or share a perk with their employees through free Dallas Stars, Texas Rangers and other Dallas sports tickets. Comerica will provide two tickets to one home game every 12 months.
- Small-Business Advertising Program: Gives small-business customers the opportunity to advertise their business through Comerica’s sports media inventory, banking center marketing TVs, sponsored events and more. Comerica will advertise small businesses for free during Dallas Stars, Texas Rangers or other Dallas sports games. Businesses are limited to one radio ad placement over the life of the Comerica SmallBizCo-op program.
Comerica SmallBizCo-op also offers savings on everyday business expenses such as computer equipment, office supplies and more through multiple savings, rewards and discount programs, including pricing discounts of up to 40 percent with a major office-supply retailer. Customers also have access to discounted pricing on software, hardware, computers and other technology, and Comerica CoReward$ provides a one-stop online shop with thousands of discounts in more than 25 categories, such as travel, home goods, cars, health and more.
“During our initial planning phase, we engaged many of our small-business customers and invited them to share with us directly their specific pain points and needs,” says Omar Salah, director of small-business banking. “The product and service offerings…have been designed specifically to address many of those needs.”
Established in 1849, Comerica Bank operates in Texas, Arizona, California, Florida and Michigan, with select businesses operating in several other states, as well as in Canada and Mexico.