Dallas-based PlainsCapital Bank has upgraded its North Dallas location at 18111 Preston Rd. “to deliver a more customer-centric experience with a holistic and intuitive footprint from the outside-in,” according to a recent press release, adding that the redesign “provides a better opportunity to connect with clients within a modern branded environment.”
PlainsCapital Bank hired the design firm Adrenaline to transition the North Dallas branch design, operations and offerings to stay ahead of clients’ evolving expectations. “With a focus on functionality, the design incorporates a new customer journey, holistic digital technologies and service strategies that focus on delivering convenience and cultivating relationships through in-branch consultation,” the press release states.
“The dynamic strategies we implemented at our North Dallas location reflect our pledge to meet clients’ needs efficiently and proactively deepen relationships with new and existing customers,” says Jerry Schaffner, president and CEO.
“It’s important that our service methods, branch resources and products continue to align with each generation’s changing expectations,” says Thomas Ricks, North Dallas branch president. “Even as our client base becomes more reliant on digital and mobile banking, we’re finding they still want a physical branch to visit for certain banking needs, and these updates ensure our banking services are always accessible.”
With functionality addressing consultation, self-service and transaction activities, the modern branch environment also incorporates upgraded digital signage. Outdoors, PlainsCapital updated its drive-thru to incorporate personal teller machine technology.
“We customized every element of our branch update through intentional and collaborative decision-making to ensure we’re well prepared for the next chapter of banking,” Ricks adds. “When customers visit our branch, they’ll be able to experience the spirit of PlainsCapital’s commitment to the community and our promise to deliver exceptional service, resources and products as a leading Texas-based bank.”
Established in 1955, PlainsCapital Bank operates 59 Texas branches with its major markets in Austin, Corpus Christi, Dallas, Fort Worth, Houston, Lubbock, the Rio Grande Valley and San Antonio.