North Dallas Bank and Trust Co. (NDBT) has expanded its leadership team with the appointment of Brian Jensen as executive vice president of marketing and communications. In this newly created role, Jensen will lead a comprehensive and strategic marketing and communications program for NDBT, overseeing internal and external communications, branding, media relations, digital marketing, social media strategy, content creation and thought leadership. His appointment comes as part of NDBT’s recent strategic realignment of its internal, external and brand communications functions aimed at streamlining the organization and enhancing how it shares the NDBT story in support of its customers and other stakeholders.
With more than 20 years of marketing and communications experience, Jensen previously served as head of marketing and communications–Americas, senior managing director of global communications and vice president of digital marketing at Cushman and Wakefield, an international real estate services firm. He also served for more than 20 years as a television sports anchor and reporter, including stints at Dallas/Fort Worth’s ABC affiliate WFAA-TV (channel 8) and NBC affiliate KXAS-TV (channel 5). As a graduate of Texas Tech University, Jensen also serves as the radio play-by-play voice of Texas Tech Football, nearing the completion of his 22nd season in the booth.
“Adding a proven communications expert to our team is part of an overall strategy designed to enhance communications throughout our bank, benefitting both our internal and external audiences,” says Larry Miller, CEO. “At NDBT, our goal is to provide excellence in everything we do, and we believe that having clear, effective and timely communication is essential in attaining that standard. Brian’s proven communications and leadership skills will be instrumental in guiding our organization moving forward, ensuring our continued growth and success.”
Established in 1961, North Dallas Bank and Trust Co. has five banking centers in Dallas, Addison, Frisco, Las Colinas, and Plano.