On May 2, Texas Capital Bancshares Inc., the parent company of Dallas-based Texas Capital Bank, announced that John Clendening has joined the firm as executive director and head of marketing and communications. He joins Texas Capital Bank from Unisys, where he led all corporate, financial, product, executive, internal and crisis communications. He has also held various corporate marketing and communications leadership positions at Siemens, EDS, Honeywell and Avery Dennison.
Clendening has nearly three decades of corporate experience, serving in increasingly senior roles with five current or former Global 50 (Siemens) or Fortune 500 (Unisys, EDS, Honeywell and Avery Dennison) companies. Prior to joining Unisys in 2016, Clendening led global corporate marketing and communications for the software business of Siemens, a technology company focused on industry, infrastructure, mobility and health care. He worked at PR firms culminating with Hill & Knowlton before moving to the corporate side, and he started his career as an award-winning journalist.
Clendening earned a BA degree in print journalism and an MBA degree from the University of Southern California. He serves on the national advisory board for the Elon University School of Communications and is a member of the Arthur W. Page Society.
“His extensive experience in accelerating market leadership, building brands to drive business growth and developing corporate positioning and key product and services messaging will prove invaluable as we continue our journey to become the premier full-service financial services institution headquartered in Texas,” says John Cummings, chief administrative officer.
“The strategic transformation that Rob Holmes has led since his arrival in 2021 has been significant, and it is important that clients, prospects, investors and the general market understand the Texas Capital Bank story,” Clendening says. “My focus will be on telling this story and conveying the resulting financial strength of the firm, with the goals of increasing brand awareness and driving business growth.”
Established in 1998, Texas Capital Bank has offices in Dallas, Austin, Houston, San Antonio and Fort Worth.