Jacksonville-based Austin Bank recently unveiled a new logo, tagline and brand colors. “Same bank. Same name. Same family. New look,” the East Texas-based notes. The rebranding is part of the long-term vision for the bank. The new tagline—“With you for good”—speaks to its commitment to “being there for [customers] in happy times and in tough times—and all of those times in between.” The new branding took effect on May 3. Exterior signage across the company will be changed to reflect the changes over the next few months. Interior changes will follow at a later date.
“I am proud of the new look for the bank,” says Jeff Austin Jr., senior chairman of the board and a third-generation banker. “Austin Bank has been built on the philosophy of hard work, humility and down-to-earth service that has been a staple of bank culture since the day my grandfather started in the banking business. This new look reflects the direction we are going in the future while encompassing who we are and who we will remain.”
“Our new look reflects all the good that is happening every day in our offices, and out in the communities we serve,” notes Jeff Austin III, chairman of the board. “As a fourth-generation banker, I have seen many changes in the industry. Austin Bank has a long history as a strong, community bank and our new branding references that history and the strength, support and stability we commit to providing future generations.”
Established in 1900, Austin Bank operates 36 East and South East Texas locations within 26 cities and 14 counties. Austin Bank is locally owned and operated by the Austin family, which is celebrating 114 years of service in the Texas banking industry.